Your clients’ tools.
Connected to your AI.

Connect your business accounts once. Primer keeps the facts, rules, and saved work together for the AI tools you choose.

See how it works

Your accounts

Primer

Your business context

Facts · Rules · Saved work

Your choice of AI

Same business information. Shared with Claude when you allow it.

Designed for the AI tools you already use

  • Claude
  • ChatGPT
  • Cursor
  • Claude Code
  • Codex

Ready for your next client call.

Ask your AI for a quick catch-up. Primer brings together the client’s sales, ad spend, permitted emails, and saved work so you can walk into the call prepared.

Both clients stay connected

You ask your AI

“Get me ready for my Northstar call.”

Primer

Brings together Northstar’s business information

  • SalesShopify · Northstar
    ✓
  • Ad spendMeta Ads · Northstar
    ✓
  • Client emailsGmail · Northstar team inbox
    ✓

Plus the work saved in PrimerBusiness facts, rules, tasks, and past results.

Fieldwork’s accounts stay connected and separate.

Your AI’s meeting brief

Northstar
  • Shopify · Northstar store · This week

    128 orders this week, up from 104 last week.

  • Meta Ads · Northstar ad account · This week

    $420 USD spent on ads, up from $350 last week.

  • Gmail · Northstar team inbox

    Your client asked to move the launch to Friday.

  • Saved task in Primer

    The launch price change is waiting for your approval.

Bring up on the call

Confirm Friday’s launch and review the proposed price change.

Illustrative example with fictional data. Shopify, Meta Ads, Gmail, and AI connections are still being tested; live compatibility is not yet verified.

Built for more than one client.

Keep each business’s accounts, information, and work together—even when you change AI tools.

A separate space for each client

Keep a client’s connected accounts together. Find the store or tool you need without sorting through everyone else’s.

Connect your accounts once

Organize Shopify stores, Meta ad accounts, and Gmail inboxes by business. Choose which accounts each AI tool can access.

Pick up where you left off

Save a task in Primer, then give another authorized AI tool that task to continue. Its notes and work history stay with the business.

Stay in control of changes

Review proposed price changes in Primer. It checks your business rules and confirms the result after a change is made.

Plans for your agency.

Planned monthly prices for your team. Each client gets a separate space for their connected accounts.

Primer is in early testing. We’ll confirm access, pricing, and what’s included before you start.

Built by an agency.

At Onward, we use AI to work on client stores. We built Primer to keep those accounts organized and help AI use the right one.

We’re building around the way agencies work: several businesses, connected tools, and AI. We’re inviting other teams to help test Primer and shape what comes next.

Hart Howard

CEO

Builds Primer and leads product development.

Grayson Lusco

COO

Works with agencies trying Primer and runs the business.

Michael Connelly

CMO

Leads the Primer brand, marketing, and launch.

Questions, answered.

Primer brings a business’s connected accounts, facts, rules, and saved work together. AI tools you authorize can use that information to answer questions and work on tasks. Each business has its own accounts and access settings.

Commerce businesses and the agencies that run them—especially teams managing multiple stores, ad accounts, or inboxes with AI.

That’s the goal. We’re building Primer for tools such as Claude, ChatGPT, Cursor, Claude Code, and Codex. Tell us what you use, and we’ll confirm whether your setup is ready for early access.

Shopify, Meta Ads, and read-only Gmail connections are implemented and in testing. Live provider and AI compatibility is not yet verified. We’ll confirm which connections are ready for your setup before you start.

You assign each account to a business and choose what each AI tool may access. Primer checks those permissions and identifies the source accounts in its results. Gmail access is optional and read-only.

We’re inviting a small group of agencies to test Primer with us. Email us the tools you use and how many clients you manage. We’ll discuss whether Primer is ready for your setup and explain the next steps.